In clothing, as in any design and manufacturing process, the core design tends to get diluted as it makes it's way to becoming the finished product.
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The idea in a designers head is always perfection. Unobstructed by reailty, the inital vision of something is the best that it can be. Unfortunately, as soon as the idea enters reality it invariably gets hindered, usually by cost.
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Ways are found to produce the design at the lowest possible cost, thereby maximising profits. In the case of clothing this usually means simpler detailing, cheaper materials and cheaper labour.
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We go the opposite way. The designers themselves have total control of every stage of production from the initial drawings to the final garment, ensuring that each piece is realised to perfection. The only thing that matters is for everything to be the best that it can be.
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No corners are ever cut and no compromises are ever made.
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What this means for our customers is simple. You get the highest quality clothes that you can actually feel. Small but vital details throughout that come together to make something perfect in fit and feel. You know you're wearing something special without even looking at the label
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